About
A small team that ships, measures, and owns the number.
We're not a creative agency that picked up a few trades clients. Eureka was built from the ground up for owner-operators who care about cost-per-lead more than awards.
The story
Eureka started in 2021 when our founder spent four months trying to figure out why his uncle's plumbing company was paying $480 per lead from an agency that wouldn't return calls. He rebuilt the whole funnel in two weeks, cut the cost-per-lead to $94, and realized the entire trades industry was being underserved by marketing partners who didn't understand the business.
Today we work with 47 active trades clients across the western United States. We're still small on purpose — small enough that the same humans who pitch you are the ones doing the work, and the same humans doing the work pick up the phone when you call.
What we believe
The trades have been milked by marketing agencies for two decades. Vague reports, locked-in contracts, fake dashboards, and quarterly recommendations to “invest more in brand.” We don't do any of that. We sell jobs booked, measured weekly, in plain English.
What we value
Four things we hold to.
Cost-per-job, always.
It's the only number that matters to a contractor. Every dashboard, every report, every meeting starts there.
Month-to-month after 90 days.
If we can't hold you with results, no contract should. We give you the tracking we built — even if you leave.
Pick up the phone.
Your dedicated strategist gets a direct line. Not a ticketing system, not an inbox, not a chatbot.
No vanity metrics.
We don't put impressions in reports. We don't put "engagement rate" in reports. We put calls, forms, and jobs.
How it works
Three steps. About twenty-one days.
From first call to first booked job through the new system — here’s the standard path.
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01
Audit & benchmark
We pull your current numbers, run a tech audit, and benchmark against three local competitors. Free, no obligation, you keep the report.
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02
Plan & instrument
We agree on the cost-per-job target, then wire up call tracking, attribution, and the dashboards before any spend goes live.
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03
Ship & iterate
Site goes live, ads turn on, and we meet weekly for the first month. After that, monthly check-ins and a one-page report.
What clients say
Owners who stopped guessing.
They cut our cost-per-lead almost in half in the first quarter. First agency we’ve had that actually picks up the phone.
I finally know what every marketing dollar does. The monthly report is one page. That alone is worth what we pay them.
Our new site loads before the old one’s logo even appeared. We’re booking jobs from organic search again. It works.
Let’s talk numbers
Show us your funnel.
We’ll show you the leak.
Twenty minutes on the phone. We’ll pull your current data live, flag the three biggest issues, and tell you straight whether we’re a fit. No deck, no pitch, no sales rep.